There is no better way to increase your brand awareness than writing a book. I know this from experience. I have been an author and journalist for almost 30 years. Six published books, 100's of articles, and several anthologies have my byline. My writing has led to a busy speaking career, coaching other speakers, back of the room sales at industry conferences whether I was speaking or not, and invitations to participate in major events where the intellectual exchange with other participants opened new, exciting doors for me. Writing is my oxygen. I remember not being a dentist but I do not recall exactly when I became a writer.
Another offshoot of my literary life is that people constantly approach me for advice on publishing their first book. Often, they have written a few or several chapters but they have no idea what to do next. I have published the traditional way with a publisher and I have self-published with my own company, TyMAC Books. The industry has changed so much since I started. You no longer need to write long proposals and wait several months for rejection letters from editors who "don't think you have an audience" meaning you are not famous already, like former political aide and reality star Omarosa famous (or infamous). To her and those risk adverse editors, I say, "Bye!"
You can self-publish a high quality e-book in a few months without a second mortgage or a second thought. My bandwidth is tight almost all the time, but I love to help others share in my addiction to words. Soooo, in 2011, I created this self-publishing quick start guide for a quick response to all the requests for advice from aspiring authors. I have updated it multiple times but the major steps to creation have not changed drastically.
DISCLAIMER: I can not possibly cover every step of self-publishing in a 4-page guide so you must take classes, read books on publishing, join writers' groups, attend workshops/classes, and seek professional advice (attorney, editor, cover design...) for a comprehensive understanding of the process. If you try to do it all yourself, it will look like it and you may end up with a bad contract you cannot extricate yourself from easily.
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